Contemporary Italian lighting brand Lodes is thrilled to present its new floor lamp, Croma. The collection is the latest product to come out of the ongoing collaboration with multi-disciplinary designer, Luca Nichetto. Taking its name from the Italian word for a “quaver” or “eighth,” the design reflects the dynamism of the musical note with its slender frame, which emits subtle washes of light upward across the wall and ceiling. Croma is the fourth lamp designed by Luca Nichetto for Lodes, following Jefferson, the Bohemian crystal suspension presented at Euroluce 2019, Easy Peasy, the portable table lamp, and most recently, the Aile wall sconce.
For Croma, Luca Nichetto and Lodes re-examined the design of the classic floor lamp, which typically fans out at the top rather than the base. By literally turning the frame on its head, Lodes created an elegant yet striking product that embodies Lodes’ ethos: considered design integrated with powerful and personalized lighting that keeps the end user top of mind.
This new launch is suitable for a variety of environments, including residential, hospitality, and other commercial environments. Despite its slim frame, the light output is powerful and casts a wide ray of light. Reaching 73 inches in height, the lamp features a conical base that provides stability, whilst the sleek extension almost disappears as it diffuses a soft rising glow.
In the typical Lodes fashion, the design prioritizes the user’s relationship with its functional touchpoints. Challenging the more traditional choice for standing lamps, Nichetto decided against a floor power switch. Instead, Croma features a ring positioned halfway up the stem which allows the user to switch the LED module on and off, and to utilize its dim to warm function, which ranges from 2200 to 3200 kelvin.
Croma is available in four unique finishes: two ombré, as well as solid white and black options. The metallic ombré effects, which are new colorways for Lodes, fade from green to black and from bronze to nickel. The gradient of these finishes references the way the light can radiate upwards against a wall. The two matte shades, in solid white and black, have a texturized finish suitable to both residential and commercial settings.
Merging classic Italian design through a contemporary lens, Croma exemplifies Lodes’ commitment to its designer relationships and to its heritage of manufacturing innovation. On the heels of a successful rebrand in 2020, when the family-run business celebrated its 70th anniversary, Croma continues to prioritize this long-standing tradition of creating accessible, functional design with an innovative edge.
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